This was an ad made by bodyshop. Barbie INC. found out about it and now it’s banned.
A survey done by Women’s Health Magazine was posted yesterday finding that the no. 1 priority among women is to be thin.
Don’t believe it? Here are some statistics I dug up that are quite shocking:
- Two out of five women would trade three to five years of their life to achieve their weight goals.
- A study found that women overestimate the size of their hips by 16% and their waists by 25%, yet the same women were able to correctly estimate the width of a box.
- After viewing images of female fashion models, seven out of ten women felt more depressed and angry than prior to viewing the images.
- Young girls are more afraid of becoming fat than they are of nuclear war, cancer, or losing their parents.
- 30% of women chose an ideal body shape that is 20% underweight and an additional 44% chose an ideal body shape that is 10% underweight.
- The average U.S. woman is 5’4” and weighs 140 pounds whereas the average U.S. model is 5’11” and weighs 117 pounds.
- 59% of women would never try on clothes in a large communal dressing room.
- 39% of women buy things that are too small, planning to look smashing in them when they lose weight.
- 62% of women own jeans that don’t fit anymore.
- 34% of women own a “skinny outfit to wear only when they’re at their ideal size.”
- 51% of women have a fat outfit for when they feel pudgy or bloated.
- 15% of women have “accidentally ripped or gotten stuck in a garment that was too small.”
Here is an insightful interview with Dr. Lavinia Rodriguez, author of Mind Over Fat Matters: Conquering the Psychological Barriers to Weight Management on the issue.
Bridgette Raes is the president of Bridgette Raes Style Group, author of the book Style Rx: Dressing the Body You Have to Create the Body You Want and a sought-after spokesperson, style expert and writer for many media outlets including CNN, Good Morning America and Real Simple Magazine. She and her Style Consultants are available worldwide for consultation, in-person or virtually.
